Qtrade is on a simple mission.
Help everyone invest with confidence.
The Qtrade Direct Investing story
The world was a very different place in 2000. The technology of the day – computers, mobile phones and the internet – were still in their early days. But there was incredible excitement about technology and, with the initial wave of dot coms, a huge demand for direct access to equity markets.
At that time credit unions in Canada were looking for a reliable online brokerage platform. They partnered with Qtrade Investor – a new and innovative company – to create a model that brought the right tools and educational resources to anyone wanting to take control of their investments. The new platform and accompanying client support empowered their members to become do-it-yourself investors.
From then to now the demand for online brokerage services has skyrocketed. Building on a passion for innovation and customer success, Qtrade has consistently added to the quality of the platform and the experience it provides. From platform enhancements and state of the art tools to competitive pricing strategies, Qtrade continues to bring investors the education and tools they need to feel confident in the world of self-directed online trading.
A lot of things have changed since 2000, but more than ever, we’re here to make the digital experience more human and to help do-it-yourselfers invest with confidence.
Great people saying nice things
"Qtrade’s consistently strong showing in this ranking speaks to another of its virtues, constant improvement. Other brokers get better in fits and starts, while Qtrade moves ever forward."
— Rob Carrick, for The Globe and Mail, The 2022 Globe and Mail online brokerage ranking.
"4.8 out of 5 - Simply the best all-around option in Canada . The combination of the best customer service (by a large margin), free* buying and selling of ETFs, the user-friendly app, and the 15+ year track record of elite innovation, are what put Qtrade in a class of its own."
— MillionDollarJourney.com (2021) Qtrade Review 2021 – Canada’s Best Broker February 5, 2021
"[Qtrade’s] superior user experience (made even better this year with a new suite of portfolio analytics tools) and market analysis for ETF investors also makes this online broker the leader in our UX and ETF categories."
— Glenn LaCoste, President & CEO of Surviscor for MoneySense
"[Qtrade] is second-to-none in terms of ease-of-use, with a minimalist, intuitive interface that will never confuse you."
— Matt Koppenheffer, Motley Fool Canada, Best Online Brokerages
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